Marketing plans can vary in size and some of the largest companies on the planet will have fairly detailed plans. There are no extremely right or wrong ways to make a marketing plan, as long as it is professionally created. Also, the plan does not have to be completed in one sitting. Take all the time you need. Some companies […]

Your Guide to Ecommerce Social Media Marketing Having a social media presence is essential to building and increasing brand awareness, driving traffic to your website, and increasing leads and sales. But your accounts are not just platforms for sharing content and interacting with visitors to achieve those goals. From Facebook to Instagram, social media can be a powerful way to […]

3 ways to use empathetic content marketing When I say the word “empathy,” what do you associate it with? Kindness to a family member who is having a difficult time? Supporting your partner when he’s had a bad day? However, does a company-related example come to mind? I guess a lot of people don’t associate “empathy” with buying or selling. […]

Supporting local businesses is a great idea because it helps your community thrive. It can also give you that personal interaction with a company. When that foundation is in place, it can help you have a long-lasting relationship. This is just one of the reasons to consider local search engine optimization services. When you look at all the opportunities you […]

Why do you need an autoresponder software? Automatic response software is the number one tool that all internet marketers should have in their arsenal, if they really want to make money online. This should include you too! It is simply not possible for you to contact your subscriber list manually and that is why you will need to use autoresponder […]

There is a reason why WordPress is the choice of most people when it comes to blogging or building a website. In fact, there are several. Let’s take a look and see if we can break this down into a WordPress design guide for you. What is WordPress? WordPress is an easy-to-use website builder tool. It has a lot of […]

It is a sad fact that most companies do not have a planned digital marketing strategy. They just go for the seat of their pants, doing a little here and a little there. But, if you develop a proper digital marketing strategy, you can avoid many problems and create a more integrated marketing approach. Here are 7 reasons why your […]

Sales copy formula for websites Would you believe that all the great websites that sell products or services follow a formula? They all use the tried and tested acronym AIDA. This means Attention, Interest, Desire and Action. You grab people’s attention with an eye-catching title or product title. You will see. You should avoid having the reader simply scan the […]

The AdWords strategy is about two star crossed lovers discovering each other. The popular idea is to have a list of words relevant to your audience, product, or service. A much better strategy may be to initially focus on the issues. A topic is a combination of keywords that create meaningful thinking that helps your customer find your product or […]

The conventional concept of getting to know new products or brands after visiting the point of sale or the store has already changed. Instead, these products or brands today reach the customer through smartphones, social media sites, applications, etc. Here are some of the latest developments or trends that may hit the digital marketing scene this year. The concept of […]