If you are advertising your business online, it is essential that you have basic knowledge of search engine optimization or SEO. SEO will allow your website to be strategically positioned so that people who are in the buying process can see your website during their search for specific products and services. There are many SEO practices that can help your […]

Strategy is the competitive moves and business approaches to grow the business, create a market position, attract and satisfy customers, compete successfully, conduct operations, and achieve objectives. When creating a strategy, you can use a number of different actions: Gain sales and market share through lower prices, more performance and features, better quality, or attractive design Diversify into new businesses […]

Persistence is the power that I like and I love to say. With that dramatic start to this article, I tell you this: the most direct, persistent, and consistent route to a goal is the best, anything that is indecisive and wandering is the worst. What I mean is that the least talented person with the most persistence is better […]

3 Ways to Start a Brand-Focused Social Media Strategy Instagram has quickly become a dominant force in social media, and you’ll be surprised how effective it can be for your business.s. A brand-focused social media strategy is a great idea before starting any social promotion. Not only will you save time and money in the future when you have a […]

I recently took on the role of design director for Anchorage, Alaska-based magazine True North. This has put me on a journey to discover magazine design trends, and as usual, there is no solid answer. Magazine design is not that different from other graphic design, especially advertising/promotions. Essentially, your magazine is your product that you’re trying to sell, which makes […]

Ask yourself, is your strategic plan worth the paper it’s written on? Can you estimate the value of your plan and its impact on customers or the community you serve? You’d be surprised how a well-thought-out, effective plan could more than double your income and improve your credibility. These are the strategic plans we use to support client financing proposals. […]

In 2015, Bloomberg revealed Google’s plan to switch its web search to AI machines with Rank Brain. Since then, the machine learning AI system has become an important part of the SEO world. You can tell that the machine is better at tackling unfettered queries, especially when you’re not sure what the query means. Initially, Rank Brain existed for only […]

Real-time marketing is marketing that occurs when real-time events occur, with the real-time event being the basis and the goal being to generate awareness, build your email list, or drive sales of a specific product or service. While not technically planned, you need to invest in the technology and potential services needed to do real-time marketing that gets results. Use […]

Ask any successful online marketer and they will tell you that the importance of ranking for Google keywords cannot be overstated. Google is the undisputed leader of search engines and a large number of people use it to find any information they need on the web. In other words, the vast majority of your visitors are likely to come from […]

Top 16 Off-Page SEO Techniques – There are two separate types of SEO approaches, namely off-page and on-page. Both can be implemented on your blog or business website to generate traffic and even rank higher on a search engine. Many people have a great liking for off-page SEO and therefore prefer to use it for link building. The article will […]