Men’s fashion clothing trends really began in the seventeenth century. – In 18th century France, during the reign of Louis XIV, men were referred to as the “peacocks of fashion”. They wore highly decorative Rhinegrave breeches covered in lace and bows made from the finest silks and satins; spotlessly clean white linen shirts with fancy ties; and coats called justaucorps adorned with lavish buttons and gold braid that extended from chin to knee.
This form of conspicuous consumption was considered the epitome of good taste. However, after the French Revolution (1789), the canons of good taste changed drastically. Simplicity, starkness and refinement became the order of the day with long pants, vests, frock coats and top hats defining the role of the gentleman in society.
Tailor-made suits made from the finest fabric became the requisite to determine your position in society., and its delegation to the ranks of the upper classes. Stories abounded of the infamous dandy Beau Brummel: a man who befriended the Prince of Wales in the early 19th century and set the benchmark for cleanliness and restraint in men’s dress, with understated yet beautifully fitted and tailored clothing. He is credited with introducing and establishing the beginning of modern men’s dress suits.
English menswear fashion, emphasized by the British landed gentry, set European stylistic trends of the 19th and early 20th centuries. It was during this time that London’s Saville Row tailors became famous for their exquisitely cut and tailored garments for men.
Saville Row was built between 1731 and 1735, originally as part of the Burlington Estate. Beau Brummel helped establish his reputation by patronizing the congregated tailors on the Burlington Estate, who then began to occupy premises on Saville Row. Even contemporary designers, responsible for menswear designer clothes of the time, including John Galliano and Alexander McQueen, chose to apprentice on Saville Row, and no matter how outlandish their fashionable garments may seem, they retain respect and admiration for your industry through your master’s degree. tailoring experience.
In 1818, Harry Sands Brooks established Brooks Brothers, one of the oldest retailers in the United States., known for its classic and conservative style. It was the first company to offer men’s ready-made suits to people like sailors, who were only ashore for a short time, and gold miners before heading west.
For more than 100 years, they also supplied uniforms to the US military. Brooks Brothers innovations include the first summer seersucker suit (1830), men’s suits and beachwear made from madras plaid (1890), the button-down collar shirt worn during polo matches (1896), Shetland wool sweaters (1904) and the first wash-and-wear Dacron and polyester shirts (1953).
Always in line with fashionable and well-constructed garments.they attracted business from celebrities like the Rolling Stones and other 1960s pop stars.
After World War II, the influence of American ready-to-wear had a worldwide impact on the direction of men’s business suits and casual wear. Designers like Ralph Lauren and Calvin Klein offered the latest in casual wear for men.
Influenced by Italian designer Giorgio Armani and his casual, easy-to-fit clothing, a new era in menswear was born. This baggy style was reinforced by menswear designed by Japanese designers Yohji Yamamoto and Rei and was embraced by avant-garde men of the new age.