Why do businesses and small business owners choose to invest in promotional items like pens, key chains, water bottles, USB drives, and the like? Well, for one thing, promotional items are great for getting attention. There are countless times potential customers have been drawn to stalls or kiosks because of free giveaways. In other words, it’s a cost-effective way to attract potential customers without breaking your marketing budget. Statistics lend further credence, as a recent study showed that trade show traffic increased by an astonishing 176 percent when booths handed out promotional items to people.
Second, think about the power of promotional products. Unlike fleeting TV commercials, fading radio spots, or even print ads, items like branded pens have the power to stick around for a long time. As long as they continue to function or perform, people will keep them close. This provides him with massive power and influence. That said, make sure you select promotional items that are really useful to people and that they won’t stop using on a daily basis.
Another benefit of using promotional items is that you are never out of sight of your customers. And by extension, you will not lose sight of what is 100 percent the goal and the reason why you will put the effort into producing branded pens and other types of promotional products. According to another recent study, 39 percent of people remembered the name of the company that gave them a promotional product even six months after receiving it.
Branded pens and other promotional items are also a fantastic and unique way to break away from traditional advertising methods. You’ll pay less and have the potential to reach people you might not otherwise have been able to. After all, a company t-shirt you give away can travel the world or even the country, but a TV ad or radio commercial might not. Let your promotional items speak for you.
Also, don’t forget that people love gifts! If you are looking for a sure way to increase your company’s reputation and make it look positive to potential customers, this is it. Look no further. Promotional items can save the day and can also be used to reward hard-working employees.