MLM downline problems are one of the most common reasons why many network marketers fail to generate real residual income from their businesses. Here are the top 4 MLM downline problems and solutions to help you generate the income you’re working so hard for.
The first MLM downline problem is dealing with attrition and trying to figure out how to “stop the leaky bucket.” In the MLM industry, dealing with your downline stopping their autoship or jumping to a new company so they can be at a higher level with another MLM company, can be a really stressful situation. To limit churn to a minimum, you want to figure out how to enroll more people in your business and do it like clockwork. I know this takes a lot of energy, but think of it as a backup plan for attrition because MLMers really don’t have control over what their downlines do. That is the nature of the game.
The next MLM downline problem is keeping new recruits excited after they’ve been in business for 2 weeks. Two weeks is the magic number because after two weeks the initial enthusiasm for the new opportunity starts to fade unless your new affiliate is producing. So the answer to the problem is to get your new affiliates started off on the right foot and help them get their first people signed up for the business. Once the two weeks have passed and there has been no action, consider that your trading partner is no longer in the game.
The third problem is the lack of training. There needs to be some type of training that you or your upline provide to your downline so that they have direction. With how easy it is to spend your time on the internet now, you can create a blog or YouTube channel that contains all of your training videos for your specific MLM business. This is how you build a powerful MLM downline.
The ultimate MLM downline problem is dealing with complainers and people who need to be constantly held by the hand and taken care of. I want you to think about the 80/20 rule here for this problem. 80% of your production will come from 20% of your team and 20% of your production will come from the other 80% of your team. What this means is working with who is working and not worrying about the people who are wasting your time. I’m not saying this to be mean… I say this because this is how you build a successful MLM business or any other business.