It’s no secret that Google uses the quantity and quality of incoming links to help rank web pages in its search algorithm. In fact, this is a major factor in the glasses’ weirdly accurate search results and something other search engines are enthusiastically developing. However, what is less well known is that Google also uses the quality and quantity of outbound links to learn even more about each website you visit. What does your website say about itself with each outgoing link?
You can do a little experiment to demonstrate the power of this Google feature. Set up a page on a new dark domain, but don’t advertise it. Instead, put up a single HTML file with a simple list of links to a group of similar sites. The first thing to consider is how quickly your website is noticed by bots, and then how surprisingly high your Google Page Rank will be for a website with no inbound links or SEO content.
So how can you take advantage of this new SEO device? Get creative with it! No one is really sure what works and what doesn’t work yet, even more amazing results may be possible than have been discovered so far. However, a good place to start is by considering how you want your website to rank and linking to similarly ranked websites. This will help reinforce the purpose of your website, increasing the confidence of the glasses in your content.
Then there’s the regional trick. If you have a local bookstore, make sure Google knows it’s a physical store and its location. Now use lots of outbound links to websites like Amazon and even national book retail franchises. When someone searches for a bookstore in your local area, Google will return yours with much more confidence in the quality and size of the bookstore, due to its inferred association with big box retailers.
It is a simple and fun SEO method, which can result in significant profits for particular websites. Let us know if you discover something amazing!