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Web development has greatly increased in popularity in the last 5 years. Many new design concepts, code standards, and technological advancements have been produced in a short time. With that, so has the awareness and demand for better, more independent and functional web design packages.
Increasingly, we are beginning to see a shift in consumer demand for the increasingly popular website content management system.
Most website owners are typical business entrepreneurs who don’t have the time to chase down their web design company for a few minor updates that usually cost an arm and a leg. Updates for websites are more and more necessary. It is now a reality and a trend that for anything to happen with your website online, you need to stay on top of things and create new content to keep visitors coming back.
As entrepreneurs, we all get creative new ideas almost every day on how to improve our products or services. Without the ability to update our own website, those fresh new ideas may not become reality for long.
Website content management systems are the future:
This is a call to all web design companies. If you can’t offer content management to your clients, you may be left in the dust in a few years. The more affordable the content management, the higher the demand. Without giving your prospects this crucial option, you can lose a large chunk of your leads to the next web design company that has a fully automated system that says, “all the consumer has to do is log in and get started.”
Of course, there will always be a need for web designers. That’s an understatement, but with the content management option, you can also decrease the amount of work required to put into each project and focus more on marketing your business and services.
Content management gives the consumer the freedom they need.
Without giving too much latitude that you can make the website look bad, there is a high demand for the ability to update a website when necessary, not when convenient. People like to have power over running their own business, content management gives them the freedom they need to expand on their own terms, with no additional costs.
These are the typical characteristics of a “CMS”:
– Add / delete / edit pages.
– Update content within each page.
– Add images where needed.
– Update contact information.
– Show updated listings (ie real estate listings, mortgage rates).
– Add new tips about your industry every day (The Spawn of Blogging).
+ Many additional functions not listed here.
Let’s take the real estate industry as an example:
In the last 2 years, “real estate content management systems” are popping up everywhere. I remember reviewing over 50 websites that offer this style of service. And why not! Real estate agents as a whole spend a great deal of money promoting themselves. In just the last few years, real estate agents have seen more value in online marketing than in mainstream print media. Many real estate agents I know would rather spend $ 4,000 on a website rather than spend $ 4,000 to appear in the local phone book.
If you offer web design services and have content management systems (CMS) available to your visitors, this might be the time to consider this increasingly popular service for your business. You won’t regret having made the effort to develop your own system and market it, there is a changing demand for this ever-popular online freedom.