Solar lead generation is becoming quite competitive. If you’re in the solar business, you need to keep up with the trends in solar power generation that are changing all the time. Some methods will stay strong over time and others are quick boosts to your business. Depending on the areas you can cover will depend on the extent of solar lead generation opportunities that come your way, as well as how long they will be able to continue.
Below are some solar lead generation techniques that are sure to work for your solar business to generate high quality solar leads.
telemarketing
Telemarketing is one of the best tools for solar lead generation. It is a solid and effective tool for any solar business. Create a daily marketing strategy that is sure to produce high-quality solar leads and/or appointments and is sure to increase profits. Although it can be a bit expensive if you shop around, you should be able to find competitive rates and if you are ordering in bulk then you should be able to receive discounted rates. The telemarketing process can be customized to your company’s needs so that you receive the best qualified solar leads or quotes for your products and/or services. Telemarketing can be combined with all other forms of marketing and can even maximize your other marketing strategies, for example you can have telemarketers provide your website to boost your online advertising by achieving unique clicks to your website . This can also be useful for getting more customers as some people who delete your website may not be interested at the moment but may be attracted to your website or may remember your website in case they are interested. They can also pass your website on to a friend or family member who is also interested.
SMS marketing
SMS marketing is a fast and effective marketing strategy for solar lead generation. Generally, the way it works is that you send bulk SMS messages to people in the area you want to target. From there, you sit back and wait for the replies to your message and phone calls. It’s also wise to include your website in this marketing message to further boost your online marketing through unique clicks to your website. Many solar companies do not know or use this form of marketing, which also gives you an advantage over other solar companies and allows you to reach a market that is literally untouched. Many people keep their phones off during work, so this is perfect as they will surely get your message. It’s also extremely cost effective and for a customer to be the one to reply or contact you automatically increases your chances of closing the sale.
Online advertising
Online advertising is vital to any business operating today. With so many people actively searching online for products or services, the market is huge. If you don’t have active online advertising, you are definitely behind the competition. The way online advertising works is by advertising your online business on high ranking advertising sites, you can reach a market of people who are looking for solar products and services. Once found on search engines, genuinely interested customers will contact you directly. It will also increase visits to your website, which will again increase your online presence.
Junk mail
Email marketing is another profitable marketing tool that will primarily increase your website visits and online presence as well as generate more email inquiries. This form of marketing is not as effective as others, but it is still justified as a good marketing strategy when used in conjunction with other marketing methods. Email marketing definitely shouldn’t be your only source of marketing, but it will still drive customers and be a profitable marketing tool to use for solar lead generation. It will also boost your online presence, which is always an added bonus.
For solar companies just starting out in the industry, I would recommend starting with SMS Marketing combined with telemarketing. From there, you can add online advertising and email marketing as you start making a profit to expand the reach of your solar business.
To market your business effectively, you should use a company that can provide you with all of the above services so that your marketing efforts don’t overlap and you should also be able to receive a discount for ordering multiple services.