Do you have a social media marketing plan for your business? Every company should start with a marketing plan and build from this plan. I will discuss the three main points that every social media marketing plan must have. To get started, your plan must begin with the bottom line in mind. What is your purpose, your goal bottom line to ensure your business is successful and on the right track? Your plan should be a kind of GPS that guides you to reach your goals and run your business.
Next, learn who in your organization will manage the social media marketing plan. Establish who is responsible for executing the plan. Will it be one person, one team, will it be outsourced? This decision is fundamental in planning for the future. Whether you outsource tasks or go in-house, the key is consistency. The same person or team should execute the plan so that your clients know what to expect. If there is turnover in your organization, the plan should be a process mapped and documented so that anyone can take over the management of the plan.
Finally, decide which social media platforms you are going to use. Does your marketing plan include building and maintaining multiple platforms, or does it focus on the biggest and most well-known platforms? Keep in mind that the big four platforms (Facebook, Twitter, YouTube, and LinkedIn) bring you closer to a billion people to market to. If you decide to use multiple platforms, you’ll want to keep all logins for each platform in Google docs or Dropbox. This way, anyone in your organization has access to all accounts. In a nutshell, decide the scope of your plan: is your plan focused on broadening or deepening? This is a critical first step for your business.
In short, when you create your marketing plan, know that you’ll start with the bottom line in mind, then decide who in your organization will execute the plan, and finally decide the scope of your plan. Do you go wide with lots of platforms or go deep with a focus on the biggest platforms? Whatever you decide, stick to the marketing plan and monitor and track your progress. Changes to your plan must be made monthly and quarterly. Get started today and create your social media marketing plan and quickly move your business to become a viral marketing machine!