Build a Strong Craft Brewery Brand
If you’re looking to get into the craft beer business, it’s important to know how to build a strong craft brewery brand. Creating a brand takes time and effort, so you have to be ready to invest in the process.
The most important thing to remember is that branding is about more than just a logo or beer label. In order to succeed, you’ll need to understand your target consumer and make your beer stand out from the competition. By offering a unique experience to your customers, you’ll be able to create brand loyalty.
A good first step is to create a “bank of brand adjectives” that describe your Craft brewery builds. This will help you decide on a logo, color palette, font and other visual aspects.
How to Build a Strong Craft Brewery Brand
One of the most fun things you can do is do some research on your target market. You’ll need to compare beer brands and the various styles of beer available. You can also look at color schemes, designs and illustrations. It’s a fun exercise and will show you the most effective ways to differentiate your brand.
You can also get inspiration from your local community. For example, one of the most popular craft breweries, Bionic Brew in Brooklyn, New York, uses a symbol that signifies the city where they operate. They also use an eloquent logo.
Other beer branding perks include live music, classic arcade games, and entertaining facility tours. These features can set your brewhouse apart from other similar facilities.
Another beer branding trick is to create a social media presence. There are many ways to do this, including using influencers to spread the word. However, you should be sure to have a written agreement in place before you begin.
Finally, it’s worth taking the time to craft a solid brand story. This will tie your branding efforts together and ensure a consistent customer experience. Be sure to include the most memorable and fun parts of the story in your branding materials.
A good way to do this is to create a simple, elegant and memorable bottle design. A tall can, or “tall boy,” measures about 16 oz, giving you a ton of design space. Tall cans also allow you to test your market before you invest in a larger production run.
Among all the things that you can do to promote your brew, a good beer label is probably one of the best. A clever design will get the attention of the right kind of consumer.
Choosing the right font is a big deal. Don’t just settle for a generic font like Arial. A sans-serif font is more easily readable and can be used for all copy on your label.
The best part of building a craft brewery brand is the opportunity to take the time to tell the world about your product. The best beers won’t matter if no one knows about them. So keep your eyes open for opportunities to get the word out and enjoy the ride.