Shelves are vital tools when delivered into the hands of entrepreneurs. The reason for this is threefold:
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They help to show the product in precise science.
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They help keep each item organized by maximizing storage space.
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They support and increase sales.
In all industries, racks and shelves can play an undeniable role in increasing profitability. The difference between an incorrectly placed shelf and a strategically placed shelf can be that a customer leaves the store empty-handed or with a pocket lighter.
How they help increase sales depends on:
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Shelf Location
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shelf size
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SKU Organization
In this article, we discuss the strategies that can be used for optimization of supermarket shelves, slotted angle shelves, etc.
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Quick moves and top sellers should have more space
Almost every product industry has at least one item that is selling faster than others because it is popular. Therefore, it is essential that the item is in stock, always. An empty shelf is equivalent to the customer leaving the store and patronizing a competitor. Although the lack of stock is a circumstance that no manager can prevent, the impossibility of showing the article due to lack of space is solvent.
Therefore, the first step in boosting sales with shelves is to allocate more areas to items in demand. Also, keep the product where it is easily visible to the customer. The smart strategy here is to push back the seldom-selling pieces and let the favorite product take up front space. Some adjustments may be required at constant intervals based on data inventory offerings.
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Products in the same category go together
Consumer behavior tells us that when a buyer buys something, they like to compare price, quantity, quality, and features. This is only possible if products from different brands are stacked together. Ergo, the second tactic retailers can employ to increase shelf sales is to keep all items that belong to the same category on one shelf. For example, shampoos from all brands and companies should be displayed in one frame. This will allow for a more impactful shopping experience.
One tip is to have the right number of items on the shelves. Too many shampoos will make the place seem cluttered and too few give the perception that there are not enough options. In both cases, the chances of the consumer walking away empty handed are greater.
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Bottom shelf is for heavy items
Supermarket Racks recommends that to ensure stability, the heaviest products should always be placed on the bottom. This approach is ideal for all shelves in any retail store. The effect is holistic.
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Keeps the entire shelf stable.
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Since most heavy goods also move slowly, you store them in a place that is not at eye level. Thus, opening up expensive retail space for valuable items.
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Offers a better customer experience.
To explain the latter benefit, consider this example. Suppose an older man is looking for a product that has considerable weight. He sees it on the top edge of a shelf. He tries to retrieve it and is injured in the process. Such circumstances are not conducive to business. On the other hand, if the item had been stored on the bottom shelf, such an accident would never occur. Thus, making shopping a better experience.
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Set aside to promote cross-selling
The oldest trick in the book of business is pushing a product to a buyer that is related to the item they originally came to buy. For example, if a person walks into a supermarket for eggs, the chances that they will buy milk and bread are increased if they are both close at hand. This is known as cross-selling. The final strategy for taking over the shelves to increase sales is knowing exactly how to set up the shelves.
When related items are stocked next to each other, the probability of cross-selling increases and thus sales are intensified. Display complementary products in sections that catch the shopper’s eye. It will guarantee that they leave the store with more items than they entered to buy.
Optimal flexibility is the answer
Shelves can be continually adjusted and rearranged to create display areas that give businesses a new look and catch the eye. All business owners are aware of the fact, but few implement it. This is the final tip of the day. No matter how many strategies are used, such as ensuring light filters down to the lowest shelf, they will be worthless if the entire look remains the same day in and day out.
Make the same store visible to the customer by altering displays every few weeks or months. Keeping items where they are easy to locate and organize is only one part of the game, the other is keeping things new and flashy.