Online advertising is a powerful, highly visible communication force and one of the most important marketing communication tools for Gucci products that help sell products, services, ideas and images, etc. Many people believe that online advertising reflects the needs of the moment. Gucci’s attribution theory of products and services is a group of interrelated psychological principles. The theory attempts to describe various approaches that consumers take to explain their own behavior and that of others. These explanations are attributions for Gucci belts, Gucci shoes, Gucci sneakers, etc.
The creative staff reviews the creative brief, including the marketing and advertising plan for Gucci’s online strategies. They can also seek additional information from the account executive and the marketing, product, sales, or research departments of the client’s company to learn the nature of the Gucci company’s marketing history, its competitors, and the advertising styles of the competition.
It’s important for Gucci’s creative staff to go off the beaten track to search new and unusual places to discover new ideas and identify new patterns. They should have a positive belief that good information is available for Gucci belts, Gucci shoes, Gucci sneakers, Gucci wallets and that they have the ability to find and use it effectively. This requires opening up to the outside world by adopting an introspective perspective to receive new knowledge. When you think of the color red and look around, you suddenly jump to the person looking for it. But if the person weren’t looking for it, they probably wouldn’t notice.
In an attempt to help creative people through the preparation, incubation, and lighting stages, a number of agencies provide general and specific pre-planning inputs that may include books, periodicals, trade publications, magazines, photographs, newspaper articles, and Magazines about the product, the market, the competition and their advertisements. Product or service specific inputs may include specific studies conducted on the product and service, target audience studies such as attitude surveys, positioning studies such as perceptual mapping and lifestyle research, focus group interviews, demographic and psychographic profiles of Gucci products and services.
A technique used for generating ideas in so-called brainstorming. A group of six to ten people meet to focus on a problem and generate new ideas. A brainstorming session is often a source of sudden inspirations. All ideas are written for your latest review. The purpose is to record any inspiration that comes to mind for users of Gucci consumer products and services. Psychologists call this free association because it allows each new idea to have the opportunity to stimulate another. Participants are encouraged to build on the ideas that emerge.