Running a search engine optimization campaign requires appropriate content. Content management systems (CMS) have been introduced to the market to take care of the work that goes into creating unique content at all times. CMS is software that provides website creation and administration tools. These tools are specially designed for users with less knowledge of web programming languages or markup languages. CMS allows you to create and manage site content with ease.
But are they really effective at doing what they were created to do? Let’s find out.
There are some problems that search engine optimization professionals at SEO companies have encountered when using CMS systems. These systems can take the campaign by a shot, as many of the CMS systems were not designed around the requirement of search engine marketing.
Meta tags –
The meta tags contain the page information. They are scanned by the search engine spider to evaluate the content of the page. Important as this feature is, many CMS systems do not allow the addition of relevant TITLE and DESCRIPTION meta tags to content. This downside of the CMS system can seriously damage your SEO campaign.
Dynamic urls –
Search engines index a limited number of dynamic pages. These dynamic pages are determined by the page URLs that contain special characters such as% or & or =. The search engine spider has a hard time handling dynamic URL strings.
So a URL like http: // sample.com/page.asdc?iv=143&session=234234wrwresf¶m=xzfdch won’t get enough results, but the URL http: // sample.com/products.asdc can do a I work much better.
The problem of indexibility and session ID are very common in the CMS system.
No keywords in the URL –
Most CMS systems do not allow you to create a URL with the keywords included. A keyword rich URL is very important from an SEO point of view. Get better page rankings.
Most of the CMS users are unaware of the SEO requirements when creating the content and SEO professionals require training to operate the CMS system. To assist content authors, you can download available online and desktop tools that will help analyze content and report on how it is likely to perform in search engines. However, the use of SEO tools is time consuming and users must keep switching between tools to create content and analyze it.
Approaching a search engine optimization company is a good idea for business SEO as they take care of all the technical problems encountered when using CMS. The SEO company will get a complete understanding of the technical structure of your site before launching the SEO campaign.