It is a tough and competitive business environment that
live and it’s getting harder to achieve
your goals. You have to stand out from your peers
and competitors. You have to work hard to have a career
advancement and better compensation.
Whether you are a senior executive, an entrepreneur or
employee, this book will show you the best way to
succeed, achieve your personal and professional goals,
outshine your competition and differentiate yourself
of the package. David F. D’Alessandro shows you how
stand out from the crowd by developing your own
“personal brand”; and provides valuable lessons in
the reputation building tag.
What is personal branding?
You must realize that success doesn’t just come
of hard work and of playing the role properly.
To be successful in business and in your career,
must be distinguishable from the rest of
the package: you need to develop, build and defend your
reputation.
Personal branding is a way of managing your career or
business. It is a way of communicating that makes you
different and special. By using these qualities,
can distinguish yourself from your peers so that you
can enhance your success.
There are 10 rules you can follow to create a
successful personal brand and maintaining it:
Rule 1: Try to look beyond your own belly button – the largest
obstacle in building a positive personal brand is your
own ego. To develop personal appeal
brand, you need to have respect for yourself and you need
respect the people around you.
Rule 2: Like it or not, your boss is the co-author of
Your brand: you must realize and accept the fact that
early in your career, your boss will get most of
the rewards for the ideas you give, the money you brought
in, etc. This is how the business world works. Do
don’t fight the power structure. Instead, learn to
play and live according to it.
Rule 3: Put your boss on the couch: not all bosses
It will help you. You better recognize what kind
personality that your boss has so that you realize
what advantages and disadvantages can this person have
cause your brand.
Rule 4: learn what the pickle is – good manners
are crucial to developing and improving your staff
Mark. Manners are about consideration and respect,
knowledge and patience. Practice good business etiquette.
Rule 5: Kenny Rogers is right, although it is important
so that at sixteen the opportunity to build your brand,
it is equally crucial to know what battles to wage. To know
when to keep fighting and when to move.
Rule 6: It is always time to show: you must realize that
reputations are not usually created with big events:
sometimes it’s those big events that tarnish your brand.
What builds your reputation is your day to day
behavior in the business environment, such as the way you handle
with people, how you make decisions, your work habits,
etc.
Rule 7: Make the Right Enemies – Best Personal Brands
include courtesy, fairness, tolerance, self-respect, and
have good and proper manners. However, a small amount
Cruelty is good for your brand. Your reputation
you won’t suffer much if you fight your enemies,
But it will suffer if you lose respect for yourself.
Rule 8: Try not to be swallowed by the bubble, once
are successful in building their brand and are increasing in the
rows, keep an eye on the forest. Don’t be too much
full of yourself that you will be swallowed up by success.
It’s bad for your humanity and bad for your career.
Rule 9: The Higher You Fly, The More You Get Shot
En – Everyone makes mistakes. The higher you are in the
ladder of success, your mistakes are more likely
will be highlighted. Accept the fact that bad press is coming
with prominence in any field.
Rule 10: Everyone could have been a contender; Make sure
Stay One – Watch to differentiate yourself from your peers.
Since you are constantly being compared to your peers,
don’t be afraid to offer something unique or distinctive.
Don’t give up easily. Don’t throw in the towel immediately
due to one or two mishaps. Learn from your mistakes and
turn it into an opportunity. Don’t lie, cheat or
Steal. Be careful what reputation you are building.