There are some things that the website does not show.
This is something to keep in mind when business owners want a website that stirs up leads. Mobile menus look attractive on mobile devices, but may not look as good when viewed on a desktop computer.
Text links are essential to help users navigate and understand the available options. Keeping them hidden causes a company to miss the opportunity to provide users with a great experience.
The website links are too small to click.
Users can easily get frustrated and walk away when they find it difficult to click the little buttons found on mobile websites. Sometimes they end up in what seems like a game of chance.
Most of the time, buttons and links are designed to be clicked with a computer mouse and not really for the user’s fingers. Since mobile traffic has risen to over 60%, there should be more space for links and buttons to be easily tapped and navigate to the page or action that users want.
There are no H1 titles or H2 subtitles on the website.
Many people look at headlines and highlighted text to find out and decide whether to stay or leave a web page.
A phrase that stands out can easily catch the eye of viewers. On the other hand, a website that has a lot of text is difficult to browse for interesting content and can ruin the user experience. Users will leave immediately.
A more important reason why there should be headings and subtitles is for search engines to find the website. There are more than 6,586,013,574 daily searches around the world. To rank higher in search engines, it’s critical to have useful markup so bots can read and figure out what the page is about. If this cannot be determined by a bot, it will be pushed down, along with other pages of search results that are hidden.
There is no contact information on the website that users can access.
When users land on a company’s home page, 64% of them search for their contact information and 44% leave when they can’t find a phone number or other contact information.
The ultimate goal of the user experience on a website is to perform a conversion in which the user contacts the company. When there is no contact details such as number, address, email, contact form or contact page among others, potential customers will be disappointed and leave the site. This is a missed opportunity.
The website is not protected with HTTPS.
An unsafe website can cause problems for both search engines and careful website users. It is not important if a company does not have an e-commerce site. When requesting personal data, be it an email address, a phone number or a first and last name, a website needs some form of security. Otherwise, search engines like Google will push you further down.