Your home business is first class. But what if it’s small and you really want it to look like a big corporation? Keep that thought, because you can really make it happen. What’s more, you don’t have to cut a huge hole in your budget to do so.
Let’s look at 7 quick and inexpensive ways to magically turn your one-person home business into what sounds like an international corporation.
1) Smart answering service. For a low cost, you can subscribe to a live answering service. Some services sound so professional that they even ask the caller what department they want.
2) Receipt and shipment of orders separately. If you have a physical product, it helps to hire a company to store your product, as well as to package and ship it. Many services also do the work of customer service and order taking. This definitely gives the impression of a great company.
3) Business cards and stationery. Place a special order for your business cards and stationery. Take a look at the cards and stationery of large corporations to get a good idea. Have your own custom designed business cards and stationery. Buy good stock in eggshell or light gray with conservative lettering.
4) Website. It is vital to have a website, even if it only has a few pages. You must be conservative and display your product in the best light. If you are selling a product or service over the Internet, a good sales letter is vital, as is an order page that is easy to understand.
5) Business address. A business address sets you apart from most other home-based businesses. He says he has a place of work. Of course, you may not need a separate workplace. Therefore, a good solution is to use the address of a UPS store or other commercial mail service where you rent a box.
6) Top-notch advertising. There are all kinds of ways to get great publicity, and one of the best is to write and publish quality articles in your area of expertise. Your articles should appear offline in print publications, as well as online in article directories. From your articles, readers will know that you are an expert and will visit your site.
7) Affiliates. Affiliates are companies and individuals who sell your product. It’s like having an army of salespeople working for you around the world. It is important to pay a high commission of around 45%. Also, your affiliates need a good sales letter and all the assistance you can give them.
Your home business can occupy just one corner of your studio. But today, it’s relatively easy to make your home business look like a giant company. And you can do it without much money or effort. Once your home business has a great image, it will be easier to convert your visitors into paying customers.